Fancy-ish
Black Box Wine
Hoity wine. Without the toity price.
Black Box wine pours wine cellar worthy flavors, receives wine people recognition, all without the sommelier snobbery. Marketing terminology would label it as “value.” But that’s never left a good taste on anyone’s palate.
We call it Fancy•ish.
Art director
Concept, art direction, design
FYI this is a real campaign but the creative on this page has been updated :)