Discover What’s Possible
MassAbility
Life begins with dreams and a desire to see them through. But, what about people with disabilities? Are they born with less? Or when they acquire their disability, do their dreams go away? At MassAbility, the answer is always no. We help people with disabilities live independently and make their own dreams come true.
We’ll help you see what’s possible for you.
The approach to this brand launch: paint the state purple. Creating brand familiarity through color and creating the most accessible campaign possible.
Your Technology Assistant: a campaign extension focused on assistive technology.
When someone lightens your load, life gets easier. For people with disabilities, assistive technology is that assistant. AT gets you through your day-to-day. It helps with the big things and the little things. So you can enjoy more of life and be confident about everything that lies ahead.
With the right assistance, you can go a long way.
