BLACK+DECKER

Social

BLACK+DECKER makes vacuums and tools and household things.
Their social presence is important.

Tools

BLACK+DECKER tools are approachable and accessible. They’re made for the everyday user. The creative reflected that.

Batteries

Many products are designed to be compatible with one battery: 20V MAX POWERCONNECT. But people need to see that they can use one battery for tools, vacs and outdoor products.

Cleaning things

Literally everyone knows the Dustbuster which is, of course, a priority product. BLACK+DECKER has many other cleaning products too, like steamers and stick vacs.